What industries need seo the most?

Nearly every type of business can benefit from search engine optimization (SEO). Like any other form of marketing it will depend on the level of investment you put in, and the level of return you can get back out.

2020 has already shown us that high organic placements can deliver unprecedented brand awareness and traffic growth for almost all industries at the time of lockdown. (Travel could be a notable contrast to this pattern.)

For any product or service, someone is searching for what you offer. The trick is to match what people search for (the keywords) with your website.

With an effective SEO strategy in place, any business can increase brand awareness from search engine listings, and drive site traffic and associated revenues.

Here are some of the industries that could benefit from SEO


The rise in Direct to Consumer (DTC) retailing offers brands a chance to sell directly to the consumer. To connect with potential customers, retailers will need to create and maintain a successful SEO strategy.

The potential returns are a direct path between consumers searching, and retailers offering the matching products or services. Quite literally, direct to consumer.

Financial Services

As online banking and financial services become normal, so consumers will want to find new services or shop around for better deals and rates.

With potentially high cost per click for competitive terms including ‘loans’, organic search can offer a great potential to deliver cost-effective leads.

As Google starts to offer more answers to questions (instead of search results) so financial services have the chance to educate and inform future customers as they start their research.


At the time of writing, travel seems like the last industry that needs SEO. However, consumers have turned to search for support in cancelling or changing their travel plans.

Search demand for key terms like flights and holidays may be lower now but there are still intrepid searchers looking for cheap deals or making future travel plans. They will be searching for inspiration and information. Success with SEO could connect those searchers with travel brands that could forge long term relationships for when travel resumes.

Health & Fitness

In the UK, Search demand for home gym equipment, dumbbells and leggings rocketed as consumers started planning fitness routines at home during the lockdown. We also saw a leap in search demand for vitamin d.

These searches were not just for products but also for ideas and inspiration - how to stay healthy in lockdown, how to work out in your living room. Smart brands that capitalised on these search trends, by supporting consumers (not just selling to them) will have seen great value their SEO.

Pet Care & Pet Food

Like DTC retailers, pet food can now be bought online and delivered to your door. In the UK alone, the pet food industry was worth £2.7 in 2018. Consumers are searching for pet food, cat food, dry dog food and wet dog food as they look to keep their animals healthy.

SEO for the Pet Food Industry is another key opportunity to bridge the gap between consumer demand (search), brand awareness and traffic/revenue generation.


The FMCG industry does seem an obvious industry for SEO. But consider people now search for ‘ice cream delivery’, ‘popcorn recipes’ and so much more. Why not use SEO to connect directly to potential customers.

Did we miss any industry? Yes!

Every industry can benefit from SEO - the question is how can achieve success from organic search listings.

As a global SEO Consultancy for Challenger Brands, we bring 25 years experience in SEO to brands across most industries. Feel free to look at our site to learn more and contact us if you’d like to chat.

Can SEO results be guaranteed?

Results from SEO cannot be guaranteed and should not be guaranteed.

Success with SEO comes from adopting the right SEO strategy, choosing the right keywords and managing all of the elements that impact site optimisation from backlinks to site speed.

With the right team and strategy results can be tracked and achieved. SEO has the potential to be a key profitable marketing channel.

Why SEO should not be Guaranteed

KPIs - The question of SEO guarantees would also rest on what the KPI(s) are defined for the guarantee. Promising the number of keywords in the top 100, or page 1 positions may deliver the right number, but the wrong keywords for your business. Guaranteeing revenue may ignore SEO best practice that puts your site or brand at risk.

Consumers - Organic Search listings, influenced by SEO. Our goal is to increase awareness of your brand in the search results and to encourage traffic and sales. In order to achieve this, we still need to think about how the brand is presented and how we communicate with potential customers.

Algorithms - Google doesn’t publish detailed algorithms. It is the skill of an SEO Consultancy to identify what are the key elements of SEO and ensure the site matches these. As these algorithms are likely to change (like the BERT update) it is important to adapt and change as we go along.

How Should We Approach SEO Results?

SEO can be an accountable practice. For our clients were define the KPIs as ‘soft’ or ‘hard’ metrics. The soft metrics are important ‘first steps;’ in SEO performance. Metrics like the number of keywords in the top 100, or on page 1 are useful indicators of presence but not a measure of sales or revenuer. The ‘hard metrics’ are the KPIs that really matter - sessions, transactions and revenue. With our client projects, we see the soft metrics move first, indicating early performance, which is followed by changes in hard metrics.

SEO Metrics

With regular reporting and constant client contact, we ensure all of our projects are created to achieve the best results they can achieve.

As a global SEO Consultancy for Challenger Brands, we bring 25 years experience in SEO to brands across most industries. Feel free to look at our site to learn more and contact us if you’d like to chat.

What is the difference between White Hat and Black Hat SEO?

White hat and black hat SEO are terms used all the time within organic search conversations so it’s important to know what they mean. SEO refers to search engine optimisation and is the process of achieving rankings within search engines like Google. 

What is White Hat SEO?

White hat SEO is essentially search engine optimisation techniques and practices that are within Google’s terms of service, and don’t try to ‘cheat’ the system. This can include things like SEO copywriting and technical optimisations. You could describe this form of SEO as staying in Google’s good books!

What is Black Hat SEO?

Black hat SEO on the other hand is very much against Google’s terms of service. It’s like cheating on a test, if you get caught you will be penalised. Black hat techniques could include putting keywords on a site in text that’s invisible to the eye, buying backlinks, and so much more! 

Why is Black Hat SEO Bad?

Black hat SEO is something you want to stay away from if you want to grow your organic search results. If a website uses these types of techniques to achieve higher rankings within search engines, it could ultimately be banned from Google which is something you don’t want when running an e-commerce business!

How Can I Use White Hat SEO to Benefit My Business?

Every industry can benefit from SEO. Using white hat seo techniques could help you achieve higher rankings within search engines for relevant SEO keywords for your business. This in turn can help reach KPIs such as sessions, conversions, and most importantly revenue. 

How We Can Help Your Business’ SEO

If you are serious about improving your website’s SEO in a healthy and organic way you may want to think about hiring an SEO consultancy. Escaping Gravity has over 25 years of experience in SEO and works with challenger brands to improve their organic search rankings, growing sessions, and revenue. We aim to achieve long term success so only use white hat SEO practices. Get in touch with us if you’re interested in launching your business to the next level.

What is SEO?

SEO is a gateway to digital growth. Do you want more ecommerce revenue? SEO is key. After more blog traffic? SEO is vital. Would you like to appear on the first page of Google? SEO is essential. Done properly, then your domain performance could be nudged into hyperspeed. But, what is SEO? It is one of the most fundamental digital marketing channels. Yet, it is often overlooked. Why? Most likely because unlike paid search, SEO does not provide you with instant returns. It provides you with something better... Longevity, dominant brand presence, superior ROI. Frankly, it’s one of the brightest stars in the digital galaxy.

What Does SEO Stand For?

SEO stands for “search engine optimisation”. It is the process of taking a website or domain and making it more search engine friendly. The better optimised a website or webpage is and the more search engine friendly they are, the greater the likelihood to rank in the top 100 results of Google, Bing, DuckDuckGo and so on. Once in the top 100, the aim will always be to rank on page 1, as high up amongst the top 10 search results as possible.

SEO, does however share similarities with SEM. SEO is purely organic, natural search, whereas SEM, which stands for “search engine marketing”, combines both organic and paid search.

What is SEO & How Does it Work?

SEO is very much a journey. And a long, never ending journey for that matter too. SEO is constantly changing and search engines are forever evolving. As a result, the way SEO works steadily shifts.

12 Elements of that make up what is SEO

We work around best practices that fall into these 12 components. Combining these could help create an effective SEO flight plan than takes you from a small amount of web traffic to the traffic of your dreams. For example, a Google Answer Box, aka 'position zero' is a gold mine for acquiring organic search sessions.

Simply, you cannot invest massively in one area and not at all in another. You won't get results without focusing on the right keywords and you won't get results with a technically poor site. Google likes to rank optimise, quality content that is quick to load. Combine that with strong internal linking and outranking competitors, and organic growth could be on the horizon.

Why You Need To Be Search Engine Friendly

It is all about being seen in search results. If you can not be found, you cannot gain traffic or grow. The more search engine friendly your site is, the better placed you are to start reaching for the stars.

What is SEO? It really is a key ingredient in the marketing mix. When striving to be as Google-friendly as possible, you could start to see:

  • Long term growth

  • Uptick in KPIs such as sessions and revenue

  • Increased brand awareness

  • Unlock new audiences

  • Gain a larger backlink profile

In the digital world that we live in today, and such easy access to internet, there is so much at our fingertips. Finding that next recipe, information for a project, or the pair of shoes you have been after your entire life, search engine optimisation can present endless opportunities. For webshops and ecommerce ventures, harnessing SEO in this increasingly competitive universe could very well be the key to a successful future.

5 Reasons Why You Need To Invest In SEO

If you are now considering whether you need to be online, then you are very late to the party. Not all is lost however. SEO is the tortoise in this race and we all know what happened to the hare.

  1. Consumer behaviour is shifting online

  2. Online shopping is replacing offline shopping

  3. New customers are coming on board

  4. Ecommerce is becoming the new normal

  5. SEO is longterm

Should you need convincing further, you can check out why you need to invest in SEO for the full insight. Other brands and the competition are all gearing up to escape gravity. Don't be left behind.

Escaping Gravity: Your Next SEO Consultants

Escaping Gravity is a leading SEO consultancy which specialises in getting challenger brands to the top of Google. Founded by two marketing experts, who, in 1999 co-founded, grew and exited one of the UK’s first digital marketing agencies. Our team collectively have over 25 years of experience in SEO. From crowdfunding success stories to startups looking to shake up their industry, we are confident in delivering results. With an affinity to work with those in competitive verticals, we consistently take our clients KPIs further into orbit.

Working with Inspirational Brands

We are proud to be working with these inspirations brands, and more