Blog
![TikTok User](https://escaping-gravity.com/wp-content/uploads/2024/02/TikTok-User-300x300.webp)
Harnessing TikTok for Search in 2024
TikTok’s emergence as a preferred search engine, especially among Gen Z, is redefining the search landscape and presenting a clear alternative to Google. A survey
![Search Engine User](https://escaping-gravity.com/wp-content/uploads/2024/02/Search-Engine-User-300x300.webp)
2024 – the Year Google Alternatives Appear
In late 2023 Google’s dominance in the search market is starting to experience subtle yet notable shifts. According to data from Statcounter, Google’s market share
![An AI generated image of a woman with multiple limbs searching for questions](https://escaping-gravity.com/wp-content/uploads/2024/01/A-picky-consumer-searching-with-many-devices-and-many-questions-all-at-the-same-time.-A-human-2-modified-300x300.png)
What Does the ‘Zero Consumer’ Shift Mean for SEO Strategies in 2024?
2024 looks set to be a major year of change that could fundamentally influence SEO strategies this year. At the heart of this change is
![Google Labs for Search Generative Experience](https://escaping-gravity.com/wp-content/uploads/2023/06/Google-Labs-Circle-300x300.png)
Evolution not Revolution – Testing Google’s new Generative Experience’
At first glance, Google’s new ‘Search Generative Experience’ looks to be a complete transformation of the way we search, and the way that organic search
![European Search Awards Finalist 2023](https://escaping-gravity.com/wp-content/uploads/2023/04/EUSA23_FINALIST-modified-300x300.png)
We are shortlisted for 12 awards at the European Search Awards 2023
We are thrilled to announce that our clients have been shortlisted for an incredible 12 awards at this year’s European Search Awards.
![AI in Search](https://escaping-gravity.com/wp-content/uploads/2023/03/AI-in-Search-300x200.jpg)
New Report – The AI search Revolution: How It Will Shape Organic in 2023
In 2023, AI is poised to take centre stage in search. Our latest White Paper sets out to explain the background, and buzz, surrounding AI and in
particular Chat GPT in relation to organic search and SEO.
Working with Inspirational Brands
We are proud to be working with these inspirations brands, and more.