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How your brand story could help with Organic Listings in 2023
The brand story is always an important one to tell. For most challenger brands this doesn’t get much further than the ‘about us/our story’ page

5 Reasons why Chat GPT can’t write your SEO content
Chat GPT is a new AI ‘tool’ from Open AI – the company behind Dall-e. Chat GPT will provide information in text form to any

How Google’s Helpful Content update will affect SEO in 2023
In August 2022, Google rolled out the ‘Helpful Content‘ algorithm update. The update felt like a response to the growing AI content generated from popular

3 Crucial Reasons why SEO needs to be part of the marketing mix during a recession
SEO in a recession. At a time when challenger brands will be reviewing their marketing budgets, we believe that continued or increased investment in SEO

No Apple Search Engine in sight
Rumours of an Apple search engine have been floating around for a few years now. Every so often the SEO industry gets excited and starts

What is ‘Thin Content’ and why is it a problem for your SEO?
When Google considers which result to present at the top of the search results, or present an answer box, it is seeking to identify a
Working with Inspirational Brands
We are proud to be working with these inspirations brands, and more.