Escaping Gravity Nominated for The Drum Search Awards 2021
We’re delighted to announce that Escaping Gravity is a finalist in the 2021 The Drum Search Awards for our work with Monica Vinader. As a Challenger SEO Consultancy it’s great to see our name up there against well established and impressive agencies.
What are The Drum Search Awards?
The Drum Search Awards are an annual celebration of the best in Search Engine Marketing. The Drum is a magazine and online platform dedicated to marketing and advertising. They have a collection of awards for each section of marketing, including Search, Social Media, and Content. The Search Awards are judged by a group of experts from across the world and are open to teams of any size.
What Category are Escaping Gravity Nominated in the 2021 The Drum Awards?
Escaping Gravity has been nominated in the SEO – Best B2C Campaign category for our Black Friday campaign with British jewellery brand Monica Vinader. We’re extremely proud of this campaign and are over the moon to have been recognised for the results we and the Monica Vinader team achieved in it.
The Entry: Gold Rush for Black Friday: Monica Vinader x Escaping Gravity
Our campaign focused on the Black Friday period, given the closure of physical stores due to Covid, it was essential online retail was done right. We were appointed as the SEO Consultancy for Monica Vinader in the late Summer of 2020. This gave us a short 4 month time span to get in the right places for important keywords to drive both traffic and revenue to the site.
Our work on tech elements such as spider traps, as well as our focus on improving key non-brand positions, allowed us to do just this. With relevant non-brand keywords such as ‘black friday jewellery’ and gold themed keywords such as ‘gold bracelet’ and ‘gold pendant’ reaching page 1. We saw organic search becoming the single largest channel for customer acquisition. In addition, SEO delivered a comparable ROAS of 50.16.
Up There with the Best
We are up against some incredible competition within the SEO – Best B2C Campaign category. With well-established brands and agencies also vying for the top spot, including Rise at Seven for GAME, and Walk-In Media for Vodafone. We cannot wait to see the best campaign win!
The Awards Ceremony for The Drum Search Awards will be held virtually in the afternoon of Wednesday 28th April. Although we can’t celebrate the nomination in-person, we are all incredibly excited to tune in to watch the ceremony.
About Escaping Gravity
We are a Search Engine Optimisation Consultancy for Challenger Brands. Founded by digital marketing veterans, Jamie and Katherine Riddell, Escaping Gravity was launched to fill the gap of an organic search strategy that many brands were missing. Our expanding team has the mix of skills, experience, knowledge and innovation that makes SEO campaigns successful. With 130,000 keywords under management, our clients on average see a return of £18 for every £ they invest in SEO.