How to Incorporate Reddit into Your SEO Strategies

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The rise of Reddit, in Google organic listings, has been propelled with the latest core algorithm update (March 2024). But how does this community platform fit into your existing SEO marketing strategy? While we believe it should not take focus away from work increasing transactions or equivalent value from your company, the support from these […]

Adding More E to E-E-A-T: The Winners of Google’s Latest Update

The latest Core algorithm update from Google is set to be one of the largest and longest on record. Since its announcement on 5th March 2024 we have seen many small changes appearing in both how the search results are presented and what type of content or website is appealing to Google. In this post […]

Trust Signals: The Importance of E-EAT in the Helpful Content Age

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Trust signals are elements on your site, both on-page and off-page, that show to the user (and to search engine crawlers) that they can have confidence in your brand and product. Google’s most recent algorithm updates have further pushed the importance of these signals. We break down what they are, how e-commerce brands are being […]

The Rise of Video Results in SERPs

Video content is an important part of marketing strategies, spreading information, and has grown on social media for years. With the rise of video platforms like TikTok, Instagram Reels, and Google’s acquisition of YouTube in 2006, it’s no wonder this content type is becoming more integral to the results page. We’re looking into just how […]

Why is Reddit Ranking So High in Google?

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Community forums have been around since the beginning of dial up internet, acting as an outlet for people to seek advice from like minded individuals. In 2005, Reddit came on the scene and has been a powerhouse social media platform ever since. But why focus on Reddit specifically? In March 2024, Google announced its latest […]

How Google is using AI for Search in Early 2024

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As the dominant global search engine, how Google uses AI will influence consumer use and our corresponding SEO strategies. How we understand SGE, Gemini and more will be crucial for organic success in 2024.

Harnessing TikTok for Search in 2024

TikTok User

TikTok’s emergence as a preferred search engine, especially among Gen Z, is redefining the search landscape and presenting a clear alternative to Google. A survey by Her Campus Media reveals that over half of Gen Z chooses TikTok over traditional search engines like Google. This preference is largely driven by TikTok’s video format, relatable and […]

What Does the ‘Zero Consumer’ Shift Mean for SEO Strategies in 2024?

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2024 looks set to be a major year of change that could fundamentally influence SEO strategies this year. At the heart of this change is what Mckinsey call the ‘Zero Consumer’. This shift is not just a fleeting trend but a fundamental change in the way consumers interact with brands, with profound implications for SEO […]

Evolution not Revolution – Testing Google’s new Generative Experience’

Google Labs for Search Generative Experience

At first glance, Google’s new ‘Search Generative Experience’ looks to be a complete transformation of the way we search, and the way that organic search results are presented. However, from our extensive testing in Google Labs, we feel is more evolutionary in it’s delivery. to recap, “Search Generative Experience” is the new ‘AI’ search project […]