How Google’s Helpful Content update will affect SEO in 2023

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In August 2022, Google rolled out the ‘Helpful Content‘ algorithm update. The update felt like a response to the growing AI content generated from popular tools like Jarvis and Open AI. Google has stated, “The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t […]

3 Crucial Reasons why SEO needs to be part of the marketing mix during a recession

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SEO in a recession. At a time when challenger brands will be reviewing their marketing budgets, we believe that continued or increased investment in SEO is crucial for brand and business growth in 2023. From two decades of digital marketing experience , we know that SEO can be a safe haven for marketing investment when […]

No Apple Search Engine in sight

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Rumours of an Apple search engine have been floating around for a few years now. Every so often the SEO industry gets excited and starts talking of an imminent search engine, possibly around Siri. An Apple search engine makes a lot of sense. In 2020 Apple sold a reported 194 million iPhones, 71 million iPads, […]

What is ‘Thin Content’ and why is it a problem for your SEO?

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When Google considers which result to present at the top of the search results, or present an answer box, it is seeking to identify a combination of EAT (Expertise, Authority, Trust) and user experience (fast loading, no pop ups) that best answers the search request. Part of this consideration for EAT is the amount of […]

How Google Reviews could impact SEO into 2023

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In April 2022, Google My Business rebranded to become Google Business Profile (GBP). The rebrand firmly moved ‘my business’ away from just local business results to a much wider presence that could be relevant for almost all brands. As part of this shift, Google is now starting to consider review content (the words, not just […]

What Google’s new Helpful Content update could mean to your SERPS

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Google has just announced a major new algorithm update that will start rolling out next week.Called the ‘helpful content update’, Google has restated its goal of ‘presenting original, helpful content written by people, for people, in search results’. That means that content, expressly written for SEO first rather than consumer first, could see ranking changes […]

We are finalists for the European Search Awards 2022!

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We are proud to be shortlisted in 4 categories at this year’s European Search Awards.  The European Search Awards reward and celebrate the very best companies and people working in PPC, SEO, and Content Marketing across a variety of business sectors, in a shifting digital landscape which inspires innovation, creativity and connectivity. This year three […]

Key SEO Considerations for 2022 

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Achieving high organic positions on Google has never been easy. With the continued evolution of consumer behaviour, and Google’s constant algorithm tweaking, it is essential that our clients stay ahead of the curve to achieve the best results.  As we look ahead to 2022, we can see a range of recent algorithm, and product updates […]