Is it time to check in with Bing?
Explore the power of Bing SEO in 2023 and beyond. In this article, we delve into the unique opportunities and challenges of optimizing for Bing, and how it can benefit your overall search strategy.
Boost Your Brand’s Travel SEO: Learn from Google’s City Guide Search Results
Discover how to enhance your travel SEO strategy by learning from Google’s City Guide search result in February 2023. In this article, we explore the key takeaways and insights from Google’s latest search feature and how you can apply them to your own travel content.
Do Google reviews help SEO in 2023?
In April 2022, Google My Business rebranded to become Google Business Profile (GBP). The rebrand firmly moved ‘my business’ away from just local business results to a much wider presence that could be relevant for almost all brands. As part of this shift, Google is now starting to consider review content (the words, not just […]
How your brand story could help with Organic Listings in 2023
Discover how to leverage your brand story to enhance your organic listings in 2023. In this article, we explore the power of storytelling and how it can help boost your brand’s visibility and awareness in organic search.
5 Reasons why Chat GPT can’t write your SEO content
Chat GPT is a new AI ‘tool’ from Open AI – the company behind Dall-e. Chat GPT will provide information in text form to any question you ask it. The more detailed a question, the more detailed an answer you get back. Jump to What is the AI Potential for SEO content? At first glance, […]
How Google’s Helpful Content update will affect SEO in 2023
In August 2022, Google rolled out the ‘Helpful Content‘ algorithm update. The update felt like a response to the growing AI content generated from popular tools like Jarvis and Open AI. Google has stated, “The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t […]
3 Crucial Reasons why SEO needs to be part of the marketing mix during a recession
SEO in a recession. At a time when challenger brands will be reviewing their marketing budgets, we believe that continued or increased investment in SEO is crucial for brand and business growth in 2023. From two decades of digital marketing experience , we know that SEO can be a safe haven for marketing investment when […]
No Apple Search Engine in sight
Rumours of an Apple search engine have been floating around for a few years now. Every so often the SEO industry gets excited and starts talking of an imminent search engine, possibly around Siri. An Apple search engine makes a lot of sense. In 2020 Apple sold a reported 194 million iPhones, 71 million iPads, […]
What is ‘Thin Content’ and why is it a problem for your SEO?
When Google considers which result to present at the top of the search results, or present an answer box, it is seeking to identify a combination of EAT (Expertise, Authority, Trust) and user experience (fast loading, no pop ups) that best answers the search request. Part of this consideration for EAT is the amount of […]
What Google’s new Helpful Content update could mean to your SERPS
Google has just announced a major new algorithm update that will start rolling out next week.Called the ‘helpful content update’, Google has restated its goal of ‘presenting original, helpful content written by people, for people, in search results’. That means that content, expressly written for SEO first rather than consumer first, could see ranking changes […]
